Along the 26.2-mile route, from the Staten Island Ferry to Central Park, Nike’s OOH ads cheered on the 50,000 runners with creativity, context, and humour. The messages spoke directly to marathoners in a way that felt relatable without being overly positive (the way race ads can often feel).
So what made this campaign work?
• Tailored context: Each ad was perfectly placed for maximum impact, using its location to make the copy resonate even more.
• Signature visuals: Nike Run’s signature orange stood out throughout the city, tying the campaign together and making it unmistakably Nike.
• Emotional connection: The ads weren’t just clever—they made runners feel seen. Whether it was a laugh or a motivational nudge, the campaign created a moment of connection with its target audience.
The next big advertising opportunity in NYC is just around the corner. December is expected to be one of the busiest months in the city, with holiday shopping, seasonal attractions and bustling streets. It’s the perfect time to explore OOH advertising in NYC to amplify your reach and make a memorable impact.
