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White Claw’s programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch

by Dan Kost | Sep 21, 2024 | Blog, Case Studies

Following its major growth after entering the hard seltzer market in 2016, global alcohol brand White Claw now holds over 50% U.S. market share in the category. Created and manufactured under the Mark Anthony Group, the brand’s popularity surged with the release of...

White Claw’s programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch

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