by Dan Kost | Mar 31, 2026 | Blog
Digital Out-of-Home (DOOH) advertising has transitioned from a supplementary media buy to a central pillar of modern sports marketing. As traditional television viewership becomes increasingly fragmented, the ability to reach fans in the physical world offers a level...
by Dan Kost | Mar 30, 2026 | Blog
Super Bowl LX, held on February 8, 2026, at Levi’s Stadium in Santa Clara, California, marked a pivotal moment in the history of sports advertising. The matchup between the Seattle Seahawks and the New England Patriots, resulting in a 31,27 victory for Seattle, was...
by Dan Kost | Mar 30, 2026 | Blog
The landscape of Digital Out-of-Home (DOOH) advertising has undergone a radical transformation. What was once a medium defined by massive, static billboards and broad-stroke branding has evolved into a high-precision, data-driven channel that rivals the sophistication...
by Dan Kost | Mar 30, 2026 | Blog
The conclusion of Super Bowl LX on February 8, 2026, marked a significant turning point in how brands approach major sporting events. With the Seattle Seahawks defeating the New England Patriots 29,13 at Levi’s Stadium, the focus for media buyers has shifted from the...
by Dan Kost | Mar 30, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental transformation as digital out of home (DOOH) technology moves from the periphery to the center of media planning. OOH Sports has reached a significant milestone in network expansion, establishing a...
