by Dan Kost | Feb 21, 2025 | Blog, Case Studies
Data-driven campaigns have become crucial in today’s digital advertising landscape, extending their importance to digital out-of-home (DOOH) advertising as well. More than ever, advertisers are demanding DOOH campaigns driven by streamlined execution, measurement...
by Dan Kost | Jan 21, 2025 | Blog, Case Studies
Along the 26.2-mile route, from the Staten Island Ferry to Central Park, Nike’s OOH ads cheered on the 50,000 runners with creativity, context, and humour. The messages spoke directly to marathoners in a way that felt relatable without being overly positive (the way...
by Dan Kost | Dec 21, 2024 | Blog, Case Studies
New York City is a premier holiday shopping destination, attracting millions of tourists and locals to its festive storefronts, holiday markets, Broadway shows, and iconic shopping districts. Each year, the city’s lively streets fill with brands and advertisers eager...
by Dan Kost | Nov 21, 2024 | Blog, Case Studies
Sea-Doo, a Canadian brand of personal watercraft vehicles and boats under the Bombardier Recreational Products (BRP) company, recently sought to strengthen brand recognition, purchase consideration, and share of voice in its primary market of Florida. The brand turned...
by Dan Kost | Oct 21, 2024 | Blog, Case Studies
As the largest global brewer, Belgian multinational drink and brewing company AB InBev manages a portfolio of renowned brands. Looking to promote Mike’s Hard Tea in Canada, a ready-to-serve blend of premium iced tea and vodka with a refreshing lemon taste under the...
by Dan Kost | Sep 21, 2024 | Blog, Case Studies
Following its major growth after entering the hard seltzer market in 2016, global alcohol brand White Claw now holds over 50% U.S. market share in the category. Created and manufactured under the Mark Anthony Group, the brand’s popularity surged with the release of...
