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The Sports DOOH Gold Rush: Why 67% of Media Planners Are Shifting Budgets by 2026

The Sports DOOH Gold Rush: Why 67% of Media Planners Are Shifting Budgets by 2026

by Dan Kost | Nov 21, 2025 | Blog

The digital out-of-home (DOOH) advertising landscape is experiencing unprecedented growth, with sports marketing leading the charge. Industry analysts project that 67% of media planners will reallocate significant portions of their budgets toward sports DOOH campaigns...
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