The energy in Santa Clara right now is electric. As we head into Super Bowl LX at Levi’s Stadium, the world is watching. But while everyone else is focused on the halftime show or the point spread, OOH Sports is looking at something else entirely. We are looking at every single square inch of the venue.
For those who do not know us yet, OOH Sports has been leading the charge in sports advertising for over 40 years. We have seen the industry move from simple plywood signs to massive, high tech digital displays that can change in a heartbeat. When we say we "own the venue from the ground up," we mean it literally. From the decals on the floor to the massive billboards towering over the highway, we are there.
Forty Years of Getting It Right
Experience matters in a high stakes environment like the Super Bowl. When you have been doing this for four decades, you learn a few things about how fans move, what they look at, and what actually makes them stop in their tracks. Our CEO, Dan Kost, has built OOH Sports on the idea that advertising should not just be a background noise. it should be part of the experience.
Over the years, we have mastered the art of venue wide coverage. It is not just about buying a single ad spot. It is about creating a visual ecosystem. At Super Bowl 2026, we are taking everything we have learned since the mid 1980s and applying it to the most technologically advanced stadium in the world.
The Levi’s Stadium Takeover: Floor to Ceiling
Levi’s Stadium is a masterpiece of modern engineering. It is a "smart stadium" designed for high density Wi-Fi and sustainability. But for OOH Sports, it is a giant canvas. To truly own a venue, you have to think about the "fan journey."
It starts before they even walk through the gates. Our coverage includes massive billboards strategically placed along the main arteries leading into Santa Clara. These are not just any boards. they are part of our programmatic DOOH network, allowing brands to trigger ads based on real time data.
Once fans hit the "Super Bowl Campus," they are greeted by our ground graphics. These are high durability, high impact decals that guide people through the interactive zones. Most people do not realize how much they look at the floor until they see a massive, vibrant brand message right at their feet. It is an underutilized space that we have turned into a gold mine for our partners.
The Power of Sportrons and Digital Dominance
One of our secret weapons at OOH Sports is what we call Sportrons. These are high impact digital displays that sit at the intersection of sports and technology. During Super Bowl 2026, these screens are doing more than just showing replays. They are delivering targeted, real time content that connects with the crowd on a personal level.
Digital Out-of-Home (DOOH) has changed the game. We are no longer stuck with one image for the whole day. We can change the creative based on who is winning, the weather, or even the volume of the crowd. This kind of flexibility is why brands see such a massive lift in engagement. For example, look at how White Claw saw a 74 percent lift in purchase consideration using similar programmatic strategies.
Why the "Ground Up" Strategy Works
The "ground up" approach is about saturation without irritation. If you only have one big sign, people might miss it. But if they see your brand on the floor, on the digital ribbon boards, on the Sportrons, and on the way out of the stadium, the message sticks. It creates a psychological loop.
We use data to back up every placement. We know where the "dwell times" are highest. the concession lines, the entrance gates, and the luxury suite hallways. By owning these specific spots, we ensure that our clients get the highest possible ROI. In fact, many brands are moving away from traditional TV spots that people skip and moving toward the unskippable reality of in stadium OOH.
Check out this video to see how the physical environment comes to life:
https://www.youtube.com/watch?v=l6J-0zileKE
A Two City Footprint: Santa Clara and San Francisco
The 2026 Super Bowl is unique because the footprint is massive. While the game is at Levi’s Stadium in Santa Clara, the party is in San Francisco. The Moscone Center is hosting the Super Bowl Experience, and downtown SF is packed with fans all week.
OOH Sports is covering both hubs. We treat the entire Bay Area as one giant venue. This means we are managing the transit ads on the light rail, the digital screens at the fan festivals, and the large format billboards in between. By bridging the gap between the two cities, we create a continuous brand experience that follows the fan from their hotel to their seat in the stadium.
Sustainability and the Future of Sports Ads
We are very aware that Levi’s Stadium is LEED Gold certified. It is one of the greenest stadiums in the world. At OOH Sports, we align our tactics with the venue's values. This means using sustainable materials for our physical installs and energy efficient LED technology for our digital displays.
Owning the venue also means respecting the venue. We work closely with the stadium operations teams to ensure our installations do not interfere with the reclaimed water systems or the solar power infrastructure that makes Levi’s so special. It is about being a partner, not just a vendor.
Lessons from Previous Campaigns
We have seen what works. Whether it is AB InBev’s Mike’s Hard Iced Tea seeing a 119 percent lift in brand image or Sea-Doo increasing purchase consideration by 144 percent, the data is clear. Programmatic DOOH and venue wide coverage are the most effective ways to reach sports fans today.
The Super Bowl is the ultimate test of these strategies. There is no bigger stage. By using real time betting data, social media trends, and live game updates, we can turn a simple billboard into a conversation piece.
How to Get Involved for 2026 and Beyond
If you are a brand looking to make a splash at the next big event, you cannot wait until the last minute. The "secrets" to owning the venue are preparation and partnership. We start planning these takeovers years in advance.
From analyzing foot traffic patterns to securing the best digital real estate, OOH Sports handles the heavy lifting. We make it simple for our clients to show up in a big way without having to manage the logistics of a hundred different vendors.
If you want to see how we can transform your sports marketing strategy, you can contact us here. We love talking shop, and we love showing off what 40 years of experience can do for your brand.
Final Thoughts from the Field
As we look toward the kickoff of Super Bowl LX, we are proud of the work we have done to "own the ground." It is a massive undertaking, but it is what we do best. When the fans walk into Levi’s Stadium, they are going to see a masterclass in modern advertising. They will see brands integrated into the very fabric of the building.
From the floors to the billboards, OOH Sports is making sure that the 2026 Super Bowl is the most visually stunning and commercially successful event in NFL history. We will see you at the game.
To learn more about our history and what makes us tick, feel free to visit our about page or dive into our latest case studies. The world of sports advertising is changing fast, and we are here to make sure you stay ahead of the curve.
OOH Sports is a leader in sports advertising and venue-wide brand activations. With four decades of experience, we specialize in programmatic DOOH, large-format billboards, and innovative stadium advertising solutions.