by Dan Kost | Apr 13, 2026 | Blog
The landscape of sports marketing is undergoing a massive shift as the industry approaches Super Bowl LX in February 2026. While the traditional 30-second television spot remains a prestigious milestone, the cost of entry has reached record highs of $8 million to $10...
by Dan Kost | Apr 13, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental transformation. As traditional media continues to fragment, the ability to reach a captive, engaged audience in the physical world has become a primary objective for sophisticated media buyers. The OOH...
by Dan Kost | Apr 13, 2026 | Blog
Fan engagement is no longer about simply putting a brand name on a scoreboard and hoping for the best. In the modern sports landscape, fans are more distracted than ever. They are checking stats on their phones, posting to social media, and engaging in sports betting,...
by Dan Kost | Apr 13, 2026 | Blog
Digital Out of Home (DOOH) advertising has transformed the way brands interact with sports fans. Historically, sports marketing was confined to the physical boundaries of a stadium or the commercial breaks of a television broadcast. Today, technology allows marketers...
by Dan Kost | Apr 12, 2026 | Blog
Super Bowl LX in Santa Clara was a landmark event that redefined how brands interact with fans. Held on February 8, 2026, at Levi's Stadium, the game between the Seattle Seahawks and the New England Patriots provided a massive stage for marketing innovation. As...
