by Dan Kost | Mar 31, 2026 | Blog
The countdown to Super Bowl 2026 is officially on. For media buyers, this is the ultimate high stakes season. While the traditional 30 second television spot remains a prestigious crown jewel, the price tag has climbed north of $7 million. For most brands, that is a...
by Dan Kost | Mar 31, 2026 | Blog
The landscape of sports advertising is shifting toward a model that prioritizes agility, measurement, and ubiquity. As traditional television viewership becomes increasingly fragmented, the physical environments where fans gather have emerged as the premier frontier...
by Dan Kost | Mar 31, 2026 | Blog
Fan engagement is the cornerstone of sports marketing. However, many brands struggle to move beyond simple brand awareness to create a meaningful connection with their audience. When a marketing strategy relies on outdated methods or fails to account for the way...
by Dan Kost | Mar 31, 2026 | Blog
Digital Out-of-Home (DOOH) advertising has transitioned from a supplementary media buy to a central pillar of modern sports marketing. As traditional television viewership becomes increasingly fragmented, the ability to reach fans in the physical world offers a level...
by Dan Kost | Mar 30, 2026 | Blog
Super Bowl LX, held on February 8, 2026, at Levi’s Stadium in Santa Clara, California, marked a pivotal moment in the history of sports advertising. The matchup between the Seattle Seahawks and the New England Patriots, resulting in a 31,27 victory for Seattle, was...
