by Dan Kost | Apr 5, 2026 | Blog
The conclusion of Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara marked a milestone for both the NFL and the advertising industry. With the Seattle Seahawks defeating the New England Patriots 29-13, the event provided a masterclass in how modern...
by Dan Kost | Apr 5, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental transformation. Digital out-of-home (DOOH) advertising in the sports sector now leverages dynamic screens in high-traffic locations to deliver targeted, measurable campaigns to fans through data-driven,...
by Dan Kost | Apr 5, 2026 | Blog
The landscape of sports marketing is undergoing a significant transformation. As traditional broadcast television viewership becomes increasingly fragmented and the cost of stadium title sponsorships reaches record highs, brands are seeking more efficient ways to...
by Dan Kost | Apr 5, 2026 | Blog
The landscape of sports marketing underwent a massive shift during the 2026 Super Bowl season. For media buyers, the traditional model of putting all resources into a single celebrity spokesperson has been replaced by a decentralized approach. This strategy leverages...
by Dan Kost | Apr 5, 2026 | Blog
The stadium environment is unlike any other advertising space. It is a place of high emotion, undivided attention, and collective experience. For brands looking to capture the hearts and minds of fans, the area surrounding the field of play represents the most...
by Dan Kost | Apr 5, 2026 | Blog
Sports marketing is undergoing a significant transformation. The traditional model of static stadium billboards and high cost sponsorships is evolving into a dynamic, data-driven ecosystem. Digital Out-of-Home (DOOH) advertising sits at the center of this shift,...
