by Dan Kost | Mar 30, 2026 | Blog
Super Bowl LX, held on February 8, 2026, at Levi’s Stadium in Santa Clara, California, marked a pivotal moment in the history of sports advertising. The matchup between the Seattle Seahawks and the New England Patriots, resulting in a 31,27 victory for Seattle, was...
by Dan Kost | Mar 30, 2026 | Blog
The landscape of Digital Out-of-Home (DOOH) advertising has undergone a radical transformation. What was once a medium defined by massive, static billboards and broad-stroke branding has evolved into a high-precision, data-driven channel that rivals the sophistication...
by Dan Kost | Mar 30, 2026 | Blog
The conclusion of Super Bowl LX on February 8, 2026, marked a significant turning point in how brands approach major sporting events. With the Seattle Seahawks defeating the New England Patriots 29,13 at Levi’s Stadium, the focus for media buyers has shifted from the...
by Dan Kost | Mar 30, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental transformation as digital out of home (DOOH) technology moves from the periphery to the center of media planning. OOH Sports has reached a significant milestone in network expansion, establishing a...
by Dan Kost | Mar 30, 2026 | Blog
The environment of professional sports provides a unique high energy atmosphere where fan attention is at its peak. For creative directors and CMOs, this environment represents a premier opportunity to build brand equity through stadium perimeter advertising. As the...
by Dan Kost | Mar 30, 2026 | Blog
Sports marketing is undergoing a massive shift. While traditional television spots during live games remain a staple, the rising costs and fragmenting audiences are pushing media buyers to look for more efficient ways to reach fans. Digital Out-of-Home (DOOH)...
