by Dan Kost | Feb 9, 2026 | Blog
Super Bowl LX is happening on February 8, 2026 in Santa Clara, and if you're a media buyer staring down an $8 million price tag for 30 seconds of airtime, you're probably wondering how to stretch your client's budget beyond that single broadcast moment....
by Dan Kost | Feb 9, 2026 | Blog
OOH Sports has reached a significant infrastructure milestone with the activation of more than 25,000 digital screens across major sports markets throughout the United States. The expanded network positions the company as one of the largest sports-focused digital...
by Dan Kost | Feb 9, 2026 | Blog
Stadium perimeter advertising occupies a unique position in the marketing landscape. Unlike traditional advertising that interrupts the fan experience, perimeter boards exist as part of the sporting environment itself. This distinction creates an entirely different...
by Dan Kost | Feb 9, 2026 | Blog
Static stadium advertising is not entirely dead, but it is rapidly becoming obsolete. Digital out-of-home (DOOH) technology has fundamentally altered the landscape of sports marketing, offering capabilities that fixed signage simply cannot match. For media buyers and...
by Dan Kost | Feb 8, 2026 | Blog
Super Bowl LX is rewriting the playbook for sports advertising. Set to take place in February 2026, this year's championship game represents the culmination of four decades of innovation in out-of-home advertising, with a venue-wide integration strategy that...
