by Dan Kost | Mar 4, 2026 | Blog
The conclusion of Super Bowl LX on February 8, 2026, marked a significant milestone in the history of sports advertising. As the Seattle Seahawks secured their victory over the New England Patriots at Levi's Stadium in Santa Clara, a different kind of competition...
by Dan Kost | Mar 4, 2026 | Blog
The landscape of sports advertising is shifting faster than a breakaway on the ice. For brands looking to capture the attention of passionate fans, the traditional playbook is being rewritten by Digital Out-of-Home (DOOH) technology. Sports DOOH represents a unique...
by Dan Kost | Mar 4, 2026 | Blog
The advertising landscape is currently witnessing a significant shift in how brands connect with sports enthusiasts. As traditional television viewership becomes increasingly fragmented, the physical environments where fans gather have emerged as the premier territory...
by Dan Kost | Mar 4, 2026 | Blog
The landscape of sports marketing underwent a seismic shift during Super Bowl LX in 2026. While traditional television commercials continued to command record-breaking prices, a new strategy emerged as the dominant force for engagement: the mass activation of Name,...
by Dan Kost | Mar 4, 2026 | Blog
Capture the attention of a sports fan and a brand gains a loyal advocate for life. The sports environment is unique because it combines high emotional stakes with a captive, attentive audience. For media buyers and CMOs, the challenge lies in breaking through the...
by Dan Kost | Mar 4, 2026 | Blog
Sports marketing is undergoing a fundamental shift. For decades, reaching a sports fan meant buying a stadium billboard or a 30-second television spot during the big game. While those methods still hold value, the emergence of Digital Out-of-Home (DOOH) advertising is...
