by Dan Kost | May 14, 2026 | Blog
Super Bowl LX took place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. While the Seattle Seahawks secured a 29 to 13 victory over the New England Patriots, the real conversation for media buyers and brand managers has shifted toward what happened...
by Dan Kost | May 14, 2026 | Blog
Live sports represent one of the final frontiers of guaranteed, undivided attention. In an era where digital ads are skipped and television commercials are muted, the stadium environment remains a rare space where thousands of people focus on a single point for hours...
by Dan Kost | May 14, 2026 | Blog
Digital Out-of-Home (DOOH) advertising has undergone a significant transformation, moving from a secondary media buy to a primary driver of brand engagement in the sports industry. For media buyers and brand managers, the challenge is no longer just about getting a...
by Dan Kost | May 13, 2026 | Blog
The conclusion of Super Bowl LX in February 2026 marked a historic milestone for the advertising industry. It was not just another championship game. It represented the culmination of four decades of evolution in sports marketing and out-of-home (OOH) media. Under the...
by Dan Kost | May 13, 2026 | Blog
The way fans consume sports has changed forever. It is no longer enough to just put a logo on a wall and hope someone notices. Today, fans are multi-tasking, checking stats on their phones while watching the game, and looking for experiences that feel personal and...
