by Dan Kost | Feb 16, 2026 | Blog
The Super Bowl LX broadcast on February 8, 2026 commanded $7 million for a 30-second television spot, with NBCUniversal selling out its entire commercial inventory months in advance. Brands like Xfinity, Anthropic, and Amazon invested heavily in broadcast advertising...
by Dan Kost | Feb 16, 2026 | Blog
The digital out-of-home landscape is shifting fast. What worked two years ago barely scratches the surface of what clients expect today. If you're a media buyer navigating this space, you need to understand where the industry is headed and what that means for how...
by Dan Kost | Feb 16, 2026 | Blog
The OOH Sports network has reached a significant expansion milestone, now delivering brand messages across more than 25,000 digital screens throughout sports venues and fan congregation points across America. This growth represents a fundamental shift in how brands...
by Dan Kost | Feb 16, 2026 | Blog
Super Bowl 2026 presents media buyers with an unprecedented opportunity to leverage Name, Image, and Likeness (NIL) partnerships through authentic student-athlete voices. Access to over 20,000 verified student-athletes creates a distributed content network that drives...
by Dan Kost | Feb 16, 2026 | Blog
Stadium perimeter advertising represents one of the most underutilized yet powerful channels in sports marketing. The boards and LED displays running along the field's edge deliver brand exposure to two distinct audiences simultaneously: fans in stadium seats and...
by Dan Kost | Feb 16, 2026 | Blog
Digital out-of-home (DOOH) advertising has transformed how brands connect with sports fans, offering media buyers unprecedented opportunities to reach highly engaged audiences at scale. The evolution from static billboards to dynamic digital displays represents more...
