by Dan Kost | Apr 5, 2026 | Blog
The conclusion of Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara marked a milestone for both the NFL and the advertising industry. With the Seattle Seahawks defeating the New England Patriots 29-13, the event provided a masterclass in how modern...
by Dan Kost | Apr 5, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental transformation. Digital out-of-home (DOOH) advertising in the sports sector now leverages dynamic screens in high-traffic locations to deliver targeted, measurable campaigns to fans through data-driven,...
by Dan Kost | Apr 5, 2026 | Blog
The landscape of sports marketing is undergoing a significant transformation. As traditional broadcast television viewership becomes increasingly fragmented and the cost of stadium title sponsorships reaches record highs, brands are seeking more efficient ways to...
by Dan Kost | Apr 5, 2026 | Blog
The landscape of sports marketing underwent a massive shift during the 2026 Super Bowl season. For media buyers, the traditional model of putting all resources into a single celebrity spokesperson has been replaced by a decentralized approach. This strategy leverages...
by Dan Kost | Apr 5, 2026 | Blog
The stadium environment is unlike any other advertising space. It is a place of high emotion, undivided attention, and collective experience. For brands looking to capture the hearts and minds of fans, the area surrounding the field of play represents the most...
