by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports marketing is undergoing a seismic shift. As traditional advertising methods face increasing fragmentation, programmatic digital out-of-home (pDOOH) has emerged as a cornerstone for brands looking to capture the attention of fans where they are...
by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental shift as Super Bowl LX approaches in February 2026. With the price of a standard 30-second linear television spot reaching a record high of approximately $8 million, media buyers and brand managers are...
by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental shift. As traditional broadcast viewership continues to fragment, the physical space surrounding major sporting events has become a critical battleground for brand attention. OOH Sports has recently...
by Dan Kost | Jun 4, 2026 | Blog
Fan engagement is often viewed through the narrow lens of what happens inside the stadium bowl. While the action on the field is the primary draw, a brand's opportunity to connect with fans begins long before the first whistle and extends well after the final...
by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports marketing is undergoing a fundamental transformation. For decades, the industry relied on static placements and long lead times to reach enthusiasts during major events. However, the emergence of Digital Out-of-Home (DOOH) technology has...
