by Dan Kost | Apr 14, 2026 | Blog
The Super Bowl remains the undisputed king of the advertising world. But by February 2026, the game changed. While the big brands were still dropping $7 million or more on 30-second television spots, a smarter, more agile group of media buyers found a different way to...
by Dan Kost | Apr 14, 2026 | Blog
FOR IMMEDIATE RELEASE OOH Sports, a prominent leader in digital out of home (DOOH) advertising, announces a significant expansion of its digital network. The network now encompasses over 25,000 active digital screens across North America, positioning the company as a...
by Dan Kost | Apr 14, 2026 | Blog
Stadium perimeter advertising has transitioned from a background element to a sophisticated, data driven powerhouse of brand building. For Creative Directors and Chief Marketing Officers looking to cut through the noise of digital fatigue, the sports stadium offers a...
by Dan Kost | Apr 14, 2026 | Blog
The roar of the crowd inside a stadium is powerful, but for modern brands, the real opportunity exists far beyond the turnstiles. While official sponsorships and stadium signage are traditional staples, they often come with high price tags and limited reach. The...
by Dan Kost | Apr 13, 2026 | Blog
Super Bowl LX took place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. This event marked a significant milestone in sports advertising history. With a stadium capacity of 68,500 and millions of viewers watching globally, the stakes for brand...
by Dan Kost | Apr 13, 2026 | Blog
The landscape of sports advertising is undergoing a significant transformation as digital out-of-home (DOOH) technology integrates deeper into the stadium and arena experience. This evolution is driven by advancements in programmatic buying, data analytics, and high...
