by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports advertising reached a new pinnacle during Super Bowl LX in 2026. As fans descended upon Levi’s Stadium in Santa Clara, the traditional 30 second television commercial was no longer the sole focus of brand dominance. Instead, a comprehensive,...
by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports marketing is undergoing a seismic shift. As traditional advertising methods face increasing fragmentation, programmatic digital out-of-home (pDOOH) has emerged as a cornerstone for brands looking to capture the attention of fans where they are...
by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental shift as Super Bowl LX approaches in February 2026. With the price of a standard 30-second linear television spot reaching a record high of approximately $8 million, media buyers and brand managers are...
by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental shift. As traditional broadcast viewership continues to fragment, the physical space surrounding major sporting events has become a critical battleground for brand attention. OOH Sports has recently...
by Dan Kost | Jun 4, 2026 | Blog
Fan engagement is often viewed through the narrow lens of what happens inside the stadium bowl. While the action on the field is the primary draw, a brand's opportunity to connect with fans begins long before the first whistle and extends well after the final...
by Dan Kost | Jun 4, 2026 | Blog
The landscape of sports marketing is undergoing a fundamental transformation. For decades, the industry relied on static placements and long lead times to reach enthusiasts during major events. However, the emergence of Digital Out-of-Home (DOOH) technology has...
