by Dan Kost | Mar 2, 2026 | Blog
The landscape of Super Bowl advertising has undergone a massive transformation. As of March 2026, the era of relying solely on a single, high-priced 30-second television spot is fading. Media buyers are now looking toward more distributed, authentic, and...
by Dan Kost | Mar 2, 2026 | Blog
Traditional advertising models often rely on interruption. A viewer watches a television show, and a commercial breaks the flow. A reader browses an article, and a pop-up obscures the text. In the high-stakes world of sports marketing, this interruption-based model is...
by Dan Kost | Mar 2, 2026 | Blog
Digital Out-of-Home (DOOH) advertising has transitioned from a supplementary media buy to a central pillar of sports marketing strategy. For media buyers and brand managers, the challenge is no longer just finding a billboard near a stadium. It is about finding the...
by Dan Kost | Mar 1, 2026 | Blog
The conclusion of Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California, marked more than just a 29-13 victory for the Seattle Seahawks over the New England Patriots. It served as a massive case study in the power of modern sports marketing...
by Dan Kost | Mar 1, 2026 | Blog
The landscape of sports advertising is undergoing a significant transformation. As traditional static billboards move into the background, Digital Out-of-Home (DOOH) technology is taking center stage by offering real-time, context-aware messaging. This shift is not...
