by Dan Kost | Feb 18, 2026 | Blog
The Shift From Celebrity to Authenticity Super Bowl 2026 represents a fundamental pivot in sports marketing strategy. While traditional celebrity endorsements commanded premium budgets and drove campaigns for decades, Name, Image, and Likeness partnerships now deliver...
by Dan Kost | Feb 18, 2026 | Blog
The OOH Sports network has expanded its digital footprint to over 25,000 screens across sports venues, fitness centers, and entertainment destinations nationwide. This milestone represents a significant scaling of sports-focused digital out-of-home (DOOH) advertising...
by Dan Kost | Feb 18, 2026 | Blog
The 10-Mile Zone: Where Stadium Energy Extends Beyond the Arena Stadium perimeter advertising operates within a unique psychological and geographical radius that marketing strategists refer to as the 10-Mile Zone. This concept describes the catchment area where fans...
by Dan Kost | Feb 18, 2026 | Blog
Sports advertising has entered a new era. Media buyers and brand managers are shifting significant portions of their budgets toward dynamic digital out-of-home (DOOH) advertising in sports environments, and the numbers validate this strategic pivot. The technology...
by Dan Kost | Feb 17, 2026 | Blog
The Super Bowl Advertising Reality Check Super Bowl LX in 2026 proved once again that the Big Game commands the biggest advertising dollars in sports. A single 30-second TV spot cost advertisers $8 million, with some premium placements reaching $10 million. When...
