by Dan Kost | Apr 6, 2026 | Blog
The advertising landscape for the 2026 Super Bowl reflects a significant departure from traditional norms. While A-list celebrities once dominated the screen, data indicates that the effectiveness of these high-cost endorsements has stagnated. Research suggests that...
by Dan Kost | Apr 6, 2026 | Blog
The landscape of sports marketing is undergoing a significant transformation. As audiences become more fragmented across digital platforms, the physical stadium remains one of the few environments where brands can capture undivided attention for extended periods....
by Dan Kost | Apr 6, 2026 | Blog
The landscape of sports marketing is undergoing a significant transformation. As traditional advertising channels face increasing fragmentation, Digital Out-of-Home (DOOH) has emerged as a primary vehicle for brands to connect with highly engaged sports fans. This...
by Dan Kost | Apr 5, 2026 | Blog
The conclusion of Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara marked a milestone for both the NFL and the advertising industry. With the Seattle Seahawks defeating the New England Patriots 29-13, the event provided a masterclass in how modern...
by Dan Kost | Apr 5, 2026 | Blog
The landscape of sports advertising is undergoing a fundamental transformation. Digital out-of-home (DOOH) advertising in the sports sector now leverages dynamic screens in high-traffic locations to deliver targeted, measurable campaigns to fans through data-driven,...
