Spotlight on StackAdapt DSP: Driving programmatic DOOH adoption in omnichannel campaigns
Data-driven campaigns have become crucial in today’s digital advertising landscape, extending their importance to digital out-of-home (DOOH) advertising as well. More than ever, advertisers are demanding DOOH campaigns driven by streamlined execution, measurement...
Nike wasn’t an official sponsor of the NYC Marathon. But you’d never know it.
Along the 26.2-mile route, from the Staten Island Ferry to Central Park, Nike’s OOH ads cheered on the 50,000 runners with creativity, context, and humour. The messages spoke directly to marathoners in a way that felt relatable without being overly positive (the way...
New York City is this holiday season’s ultimate shopping destination – here’s how to make the most of it with out-of-home advertising
New York City is a premier holiday shopping destination, attracting millions of tourists and locals to its festive storefronts, holiday markets, Broadway shows, and iconic shopping districts. Each year, the city’s lively streets fill with brands and advertisers eager...
How Sea-Doo’s first digital OOH campaign increased purchase consideration by +144%
Sea-Doo, a Canadian brand of personal watercraft vehicles and boats under the Bombardier Recreational Products (BRP) company, recently sought to strengthen brand recognition, purchase consideration, and share of voice in its primary market of Florida. The brand turned...
AB InBev’s Mike’s Hard Iced Tea sees a +119% lift in positive brand image with programmatic DOOH campaign
As the largest global brewer, Belgian multinational drink and brewing company AB InBev manages a portfolio of renowned brands. Looking to promote Mike’s Hard Tea in Canada, a ready-to-serve blend of premium iced tea and vodka with a refreshing lemon taste under the...
White Claw’s programmatic digital out-of-home campaign drives 74% lift in purchase consideration for vodka launch
Following its major growth after entering the hard seltzer market in 2016, global alcohol brand White Claw now holds over 50% U.S. market share in the category. Created and manufactured under the Mark Anthony Group, the brand’s popularity surged with the release of...
Beyond the Game: How Stadium Perimeter Advertising Drives Fan Engagement
The roar of the crowd, the tension of a tie-breaking play, and the collective gasp of thousands of fans create an environment of heightened emotion and focused attention. For brand managers and chief marketing officers, this environment represents more than just a...
Sports DOOH Innovation: How Digital Out-of-Home Advertising is Redefining Fan Engagement
The landscape of sports marketing is undergoing a significant transformation. As traditional media consumption habits shift, brands are increasingly looking for ways to capture the undivided attention of highly engaged audiences. In this environment, digital...
Stadium Perimeter Advertising: A Fan Engagement Strategy That Delivers for Brands and Audiences Alike
The landscape of sports marketing has evolved from passive viewership to an ecosystem of high-intensity engagement. At the center of this transformation is stadium perimeter advertising, a strategic deployment of digital out of home (DOOH) assets that captures the...
Sports DOOH Innovation: Transforming Fan Engagement Through Digital Out-of-Home Advertising
The landscape of sports marketing is undergoing a significant shift. Traditional static billboards are increasingly being replaced by dynamic, data-driven digital displays that capture fan attention with precision. Digital Out-of-Home (DOOH) advertising has emerged as...
DOOH Industry Insights: The Trends Reshaping Sports Advertising Right Now
The landscape of sports marketing has undergone a fundamental transformation, moving away from static placements toward a highly interconnected, data-driven ecosystem. As digital out-of-home (DOOH) technology matures, the ability to engage sports fans is no longer...
The Anatomy of a Winning Fan Engagement Strategy: Why Stadium Perimeter Advertising Builds Real Brand Loyalty
Fan engagement is often discussed as a conceptual goal, yet for the modern brand manager or Chief Marketing Officer, it represents a specific, measurable set of behaviors. Within the sports marketing ecosystem, the stadium is no longer just a physical venue for a...
Sports DOOH Innovation: How Digital Out-of-Home is Changing the Game for Brands
The landscape of sports marketing has undergone a dramatic transformation, moving far beyond the static signage and traditional television spots of previous decades. Today, the integration of Digital Out-of-Home (DOOH) technology provides brands with a dynamic and...
DOOH Sports Digest: Industry Insights and Opportunities for Forward-Thinking Brands
The landscape of sports marketing is undergoing a significant transformation. As traditional media continues to fragment, digital out of home (DOOH) advertising has emerged as a cornerstone for brands seeking to capture the attention of highly engaged audiences. This...
Beyond the Game: How Stadium Perimeter Advertising Supercharges Fan Engagement
The landscape of sports marketing has evolved from simple sponsorship to an era of immersive fan experiences. Modern audiences no longer settle for passive observation. They seek connection, interaction, and relevance throughout the entire game day. For chief...
From the Stands to the Screen: How Stadium Perimeter Advertising Transforms Fan Engagement
Stadium perimeter advertising has moved far beyond the static wooden boards of the past. In the modern sports landscape, these digital displays serve as the connective tissue between the live action on the field and the digital world in the palm of a fan’s hand. For...
How Digital Out-of-Home Advertising Is Transforming Sports Marketing
The landscape of sports marketing is undergoing a significant transition as brands move beyond the traditional confines of stadium walls. While jersey patches and court-side signage remain staples of the industry, a more dynamic and data-driven medium is reshaping how...
Daily Newsletter 1: DOOH Industry Insights
The landscape of sports marketing is undergoing a significant transformation as digital out-of-home (DOOH) advertising evolves into a cornerstone of omnichannel strategy. For media buyers, brand managers, and chief marketing officers, understanding the shift toward...
Sports DOOH Innovation: 6 Tactical Moves for Media Buyers and Brand Managers
The landscape of sports marketing has shifted from static placements to dynamic, data-driven experiences. Digital Out-of-Home (DOOH) technology now allows brand managers and media buyers to synchronize their messaging with the high-stakes environment of live sports....
Beyond the 50-Yard Line: How Stadium Perimeter Advertising Drives Real Fan Engagement
Traditional marketing often stops at the entrance of the arena, but modern fan engagement begins miles before the first whistle. In the high-stakes world of sports media, stadium perimeter advertising has evolved into a sophisticated, multi-layered strategy that...
DOOH Industry Insights: What’s Driving the Next Wave of Sports Advertising
The landscape of sports advertising has undergone a significant transformation, moving from static, long-term placements to a dynamic, data-driven ecosystem. Digital Out of Home (DOOH) advertising has emerged as a cornerstone of modern sports marketing strategies,...
Sports DOOH Innovation: Strategic Opportunities for Media Buyers and Brand Managers
The landscape of sports marketing has undergone a significant transformation, shifting from static signage to dynamic, data-driven experiences. For media buyers and brand managers, the rise of Digital Out-of-Home (DOOH) technology offers a unprecedented opportunity to...
Fan Engagement Strategies: How Stadium Perimeter Advertising Brings Brands and Fans Closer
The landscape of sports marketing has evolved from static signage to a complex ecosystem of digital touchpoints. In this environment, stadium perimeter advertising has emerged as a primary tool for driving fan engagement and building lasting brand presence. By...
Sports DOOH Innovation: How Digital Out-of-Home is Transforming Fan Engagement
The landscape of sports marketing is no longer confined to the four walls of a stadium. As fans move through cities, commute to venues, and gather in local hubs, the opportunity for brand engagement has expanded into the physical world through Digital Out-of-Home...
OOH Sports Network Reaches New Milestone in Digital Out-of-Home Advertising Expansion
Significant network growth extends brand reach to over 700 stadiums and arenas nationwide, delivering high-impact fan engagement through an expanded digital perimeter. The digital out of home advertising landscape has undergone a major shift as OOH Sports announces a...
How Stadium Perimeter Ads Turn Game Day Into Your Brand’s Biggest Win
Live sports remain one of the few global experiences that command undivided attention. In a world of fragmented media consumption, the stadium environment offers a rare opportunity for brands to connect with a captive and emotionally invested audience. Stadium...